![]() So they have invested more time and money in building the consumer-facing side of their brands, with newsletters, social media accounts, and giveaways. With the number of retail locations to buy books rapidly shrinking (you used to be able to buy books regularly in the grocery store) and with the Internet allowing readers to buy any book from anywhere in the country (and the world), publishers belatedly realized that they needed to market their books (and their brands) more to the actual end-user, the reader. Traditionally, publishers concentrated their marketing efforts on selling their books to their customers, which were the bookstores, wholesalers, and distributors. Absent my book being the subject of a seven-figure bidding war, there will be perhaps 2-3 copies of my book available in my local bookstore (if any) on release day. They will work with book distributors/wholesalers to get my book into bookstores around the country and via e-commerce sites on release day, gauging the size of the initial print run by the number of pre-orders. ![]() ![]() Should a publisher end up buying my manuscript (or perhaps a three-book deal for a series), the publisher will edit the book further and then place my book in a slot on their release calendar perhaps a year or more away. If they do, they will likely require more edits to the manuscript, before it is submitted to publishers. To acquire a literary agent, I would need to send a query letter to my agents of choice, who ideally have experience selling science fiction and fantasy books to the publishing houses, and hope that they agree to take me as a client. To get my book published by a traditional publisher, I would need to be represented by a literary agent, as they do not take unsolicited submissions. These houses over time bought up the vast majority of science fiction and fantasy imprints, which are brands/labels within the houses that publish genre-specific books. After decades of consolidation, there are only five large publishing houses left (with Penguin Random House trying but failing to buy Simon & Schuster a few years ago).
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